Most Recent News Article
Jay Kapp Honored with National Volunteer Award
(April 29, 2013)
Jay Kapp, president of Kapp Koncepts, received the Ethel Hausman Volunteer of the Year Award at the United Cerebral Palsy Association Annual Co...
Dunwoody Fine Art Month, February 2013
(February 1, 2013)
During the month of February, Kapp Koncepts, Inc. is participating in Dunwoody Fine Art Month....
Our Work : Branding
MOSAIC Group Architects and Remodelers
In late 2008, Atlanta home improvement companies - Deckwright and The Building Firm re-branded themselves with the help of Kapp Koncepts.
Together the indoor and outdoor home improvement companies became MOSAIC Group [Architects and Remodelers] with two distinct service divisions: MOSAIC Indoor Living and MOSAIC Outdoor Living.
We designed a corporate logo, as well as logos for each of the divisions. The new brand makes a logical connection between the two divisions, but allows the firm to target marketing messages for the different services that the two divisions offer to home owners.
The result? Simplified company messaging -- all the way from how the office phone is answered to print advertisements to the web presence -- and a growing company (currently ranking as a top ten home remodeling firm in Atlanta).