We follow a process for each project we work on for our clients. The order of operation is customized for client.
- Project Proposal
After initial meeting and dialog, a proposal of services will be provided to the client – outlining the scope of work and timeframe.
- Project Plan
The project plan will clarify team and client deadlines and dates of completion. It also will give dates by which the client will need to provide content and files necessary for the website or marketing collateral.
- Information Architecture
Information Architecture is the backbone of ever website and printed marketing piece. It lays out everything that needs to be completed in a website for optimum usability, search engine optimization (SEO), web marketing, and reaching business goals of the client.
Included in the Information Architecture:
- Competitive Analysis - Assessment of strengths and weaknesses of current & potential competitors.
- Content Inventory - Process of clicking through your website and recording what you find. You have to know what you are now offering and decide whether each piece of it is still needed.
- Personas - Represents the different user types within a targeted demographic that might use the website and/or the product/service.
- Site Map - A representation of the architecture of a website.
- Wireframes - A basic visual guide used in web design to suggest the layout of fundamental elements in the interface.
- Visual Comprehensive Layout and Concept Notes - A proposed design presented by the designer to a client, showing the relative positions of text and illustrations
- Content Development
The content development is when the specifics of the site will be written and decided:
- Text and Data
- Graphics and Illustrations
- Sound, Animation, Video, Multimedia
- Programming Design and Coding
During this phase the working website will be written in the appropriate programming language based on the Visual Comprehensive Layout.
- Testing/ Quality Assurance Checklist
After the website is coded, it will be tested across mainstream web browsers on PC and Mac operating systems. Links, spelling, language, and punctuation will all be checked, as well as any other specifications needed.
A QA Checklist will be completed to document that all errors have been accounted for.
- Launch and Turnover
Once the site has been completed and tested, it can then be launched on the live domain.